Eurogrip, the leading two- and three-wheeler tyre brand from TVS Srichakra Ltd., has launched its latest adventure and scooter tyre range — Trailhound Wild and Bee Wild — at EICMA 2025, the world’s premier motorcycle exhibition being held in Milan from November 6–9, 2025.
Marking its fifth consecutive participation at EICMA, Eurogrip showcased an extensive global portfolio, including Bee Connect, Protorq Extreme, Climber, Roadhound, Trailhound SCR, Trailhound STR, Bee Volt, Bee Sport and more. The wide display reinforces the brand’s growing presence across global scooter, sport bike, enduro, sport touring, trail, and electric segments, as it continues to expand its international footprint.
Brand Highlights & Leadership Statements
T. K. Ravi, COO of TVS Srichakra Ltd., said:
“Performance-driven trust has always been our foundation. With Trailhound Wild and Bee Wild, we are extending Eurogrip’s innovation into new segments, strengthening our goal of building Eurogrip as a global bike tyre specialist. EICMA offers the perfect platform to connect with customers and partners worldwide.”
V. Sivaramakrishnan, CTO of TVS Srichakra Ltd., added:
“Our R&D is focused on cutting-edge material science, precision design and real-world testing. The new tyres feature next-gen polymers, multi-zone treads and advanced design, making them ideal for versatile terrains. EICMA continues to be a key stage for showcasing our latest engineering advancements.”
Eurogrip is set to draw strong interest from global distributors, OEMs and riders, with its Milan-designed range across Sport Touring, Off-Road, Trail, Classic, Scrambler, Sport and Scooter categories on display.
Visitors can explore the full lineup at Hall 14, Stand H38 at Fiera Milano Rho Exhibition Centre, Milan, from November 6–9, 2025.